London Lions are one of the most recognizable basketball brands in the United Kingdom. A professional club competing at the highest level of the British Basketball League, the Lions have built a program with ambition, and a performance staff that works hard to develop and protect their athletes.

And now, they've chosen to use PlayerData this season.

Domantas Tautkus, Strength and Conditioning Coach at London Lions, was direct about what drove the decision.

"We wanted to see what players are physically exposed to in games and in different training drills, both as a team and individually. PlayerData will help our performance and basketball staff make better decisions using the data. The devices are portable, the dashboard is straightforward, the support team is always quick to help, and the price is very affordable."

For PlayerData, the London Lions relationship represents something significant in the European basketball market. Sam Boyes, Head of Sales EMEA at PlayerData, sees it as a signal of where the platform is headed on that side of the world.

"London Lions joining PlayerData is a real statement for us in basketball. Professional clubs at this level have high standards and real scrutiny on every tool they bring into the building. The fact that the Lions have chosen PlayerData, shows that we’re ready to compete at the top of the game in basketball. This is the beginning of something bigger for us in this market."

For Luke Bonner, Head of Marketing at PlayerData and a former professional basketball player for BC Neptūnas (Lithuania) and Albacomp (Hungary), the Lions partnership carries meaning beyond the product.

"London Lions are a great team in one of the world's best cities, and basketball in the UK is growing fast. Having a known franchise like this choose PlayerData is a major signal that can open doors globally."

The UK's professional basketball scene is growing. PlayerData is glad to be growing with it.


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