PlayerData has gained significant traction with its basketball product over the past year. IMU-derived speed and distance that tracks accurately indoors without GPS signal. Banded jump tracking that classifies every jump by intensity. An athlete app that puts data in players' hands before they leave the court. A workflow so simple it takes one tap on a phone to start a session and one tap to sync when it ends.

This month, the basketball coaching community is officially initiating PlayerData basketball into the circle as final preparations occur before fall semesters start up.

PlayerData is part of two of the most respected basketball coaching clinics in the country: the Larry Shyatt Clinic in Charlotte and Clinic 206 in Seattle.

Two different environments. Two different coasts. One consistent message: PlayerData belongs in basketball.

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The Shyatt Clinic

For decades, Larry Shyatt has gathered some of the most respected minds in the game, NCAA coaches, NBA coaches, assistants, scouts, and basketball personnel, in a room where the only agenda is making the game better. No posturing. No politics. Just coaches who care about the craft sharing what they know with people who want to learn.

Anyone who has been describes it as one of the most unique environments in basketball. The kind of room where ideas move freely because everyone in it has earned the right to be there.

For Luke Bonner, PlayerData's Head of Marketing, this one is personal. His sister is a member of the front office for the Orlando Magic. She's also a regular at the clinic and has been a featured speaker at the event.

"The Shyatt Clinic is legendary in the basketball world. My coaching friends look forward to it every year. To have PlayerData be part of something that means that much to people I respect deeply in this game is a really exciting development and a testament to the outstanding work our product team has done."

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Clinic 206

Seattle Prep is one of the Pacific Northwest's most renowned basketball programs. It's also the host location of Clinic 206 which brings coaches from the grassroots and collegiate level together to learn, connect, and push the game forward.

PlayerData will be on the floor this year, not by giving a sales pitch about what our basketball player trackers can do for a program, but by showing it.

Seattle University basketball started using PlayerData last season and saw an immediate impact on the program. Their coaching staff organizes Clinic 206, so naturally they wanted PlayerData to be part of the programming. After all, last year they only had five games missed across the whole roster the entire season. Those numbers didn’t happen by accident.

"The best ability is availability," Blair Doak, Seattle University's Athletic Performance Coach says. "The guys don't come here to be great weightlifters. They come here to hoop. I can periodize things. I can make a perfect plan. But I really have to tailor it to the player and to the position so I can help him perform his best and stay healthy."

PlayerData was part of how he made that case to the coaches. He used the session data to visualize availability directly, presenting it to the staff in a way that connected the performance work to the outcomes on the court.

"It takes an army. A lot of people think injury prevention happens in the weight room. But it’s also about what they are doing on the court, what they’re putting into their bodies, how they’re recovering. The data tells that story."

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Traction

Michael Frauenheim, who leads PlayerData's basketball vertical, has watched the momentum build steadily.

"A lot of coaches are still just seeing our product for the first time. What I've found is that whenever they actually see it running, they're in. You stop selling and start planning. The potential for the data sets we offer in basketball are massive for the future of the sport."

The coaches who attend clinics like these are the ones ahead of the curve. They're the ones who find something that works and bring it back to their programs before anyone else is paying attention.

Player tracking in basketball is here. The coaches who get in now are the ones who will look back in five years and say they saw it coming. We're proud to be in the rooms where those conversations are starting.

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Ready to see what PlayerData can do for your program?

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